Strategy and Planning
- Develops and executes communications plans designed to advance the programmatic and organizational goals of the WEC and WCV Strategic Plans. This includes developing an overarching communications plan for each organization with sub-plans for specific programs and projects, as well as our legislative and political yearly campaigns.
- Develops common language to use to connect traditional environmental issues and racial and environmental justice. Works with staff to incorporate this language into all organizational communications.
- Works with both Boards of Directors to build organizational profile. Informs board members of progress and provides talking points and other tools so they are well-equipped to be effective ambassadors for both organizations.
- Ensures WEC and WCV build and maintain organizational media presence, visibility, and credibility, proactively seeking out and securing earned media coverage.
- Collaborates with communications and program staff to build and cultivate relationships with key media outlets. Ensures the production of press materials and press events as necessary.
- Maintains positive working relationships with key communications staff in the environmental and larger progressive community.
- Determines how the organizations can best bring our communications expertise and resources to key coalition efforts. This includes shaping WEC and WCV’s role and determining staff involvement.
- Works with each program lead to identify communications opportunities to advance programmatic goals and prioritizes competing needs appropriately. This includes mapping out strategies, messages, and tools.
- Manages most public opinion research including identifying needs, working with consultants, and ensuring that results and recommendations are incorporated into our communications work.
- Develops and helps identify resources for occasional paid media campaigns.
- Establish WEC/WCV program leads as well as the programs themselves as key media thought leaders for state environmental issues.
- Ensures that WEC and WCV have effective email programs. This includes working with communications staff to set benchmarks, measure progress and collaborate with members of the Development, Field teams and other program staff.
- Ensures that WEC and WCV each have strong and effective social media programs and websites.
- Supervises the creation of video, digital and printed communications materials. This includes assisting communications staff with project management and working with outside vendors. Products include: program and organizational videos, a bi-annual printed newsletter, impact reports, legislative accountability products, and campaign and project communications collateral.
- Collaborates with Development team on events and messaging to ensure that WEC and WCV’s organizational narratives are clear and compelling. This includes shaping verbal and visual content at events and producing supporting materials.
- Ensures communications follow guidelines and best practices and legal requirements for 501(c)(3) and 501(c)(4) organizations.
- Integrate measurable benchmarks and reporting mechanisms and continue to help inform growth across all outreach platforms.
- Supervises a team of three or more communications staff.
- Works with Administrative Director to ensure that WEC and WCV have the correct technological tools in place for internal and external organizational communications.
- Serves on the SMT to help guide both organizations.
- Works with CEO and Development Director to cultivate and maintain relationships with funders who prioritize communications work.
- Knowledge of environmental issues, state political landscape, and a commitment to protect, restore, and sustain Washington’s environment.
- Strong commitment and application of racial equity and environmental justice principles.
- Expertise in developing strategic communications and marketing initiatives to advance organizational goals.
- Ability to lead communications efforts on legislative and policy campaigns.
- Ability to set priorities and manage multiple short-term and long-term projects simultaneously.
- Proven ability to work collaboratively with other organizations or entities and form strong working partnerships.
- Excellent written and verbal communication skills.
- Knowledge of and interest in existing and emerging communications technologies and social media channels.
- Understanding of, and experience working with, diverse populations, specifically communities of color.
- Ability to use online web based software to work remotely as needed.
- At least 5-7 years of experience with communications in non-profit, advocacy, political campaign, or equivalent settings.
- Good working relationships with state and local media.
- Understanding of politics and advocacy.