WEC’s brand represents our identity, reinforces our mission, and builds power for our work. In addition, it is a valuable piece of intellectual property. Please abide by our branding guidelines.These guidelines are designed to ensure the WEC logo and brand is used in a way that protects the value of our identity and does not misrepresent WEC or our programs.

Download WEC’s Branding Guidelines.

WEC’s logo is used to fingerprint our identity for our work and campaigns we support and is our primary brand. Designed with the Gibson typeface, it expresses our strength as an organization.

Download WEC’s Logo.

Download WEC’s Logo alternate versions.
Choose the option below that best fits your needs. Logos for print are in the CMYK color space, and logos for web are in the RGB color space. 

Classic – green text on white background

Transparent – green text with transparent background

White transparent – white text with transparent background